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The submit ‘One Epic Adventure’ campaign launches to target domestic, international and cross border visitors appeared first on TD (Travel Daily Media) Travel Daily.

Northern Ireland’s solely designer outlet has joined forces with the province’s hottest customer attraction and the native Council to entice the eye of resident day-trippers north and south of the border plus visitors from additional afield.

The Boulevard, Game of Thrones Studio Tour and Armagh City, Banbridge and Craigavon Borough Council have pooled assets to launch ‘One Epic Adventure’ – a summer time tourism campaign designed to showcase a 1-2 day itinerary with leisure, retail and heritage sights with a strap line of ‘the place dragons, drama and designer outlet meet’.

The joint campaign, which is a primary for all three events, options bespoke art work by artist Danni Simpson and will run from June to September throughout Out-of-Home, Radio, Paid Social and PR channels to talk to audiences and drive visits.

Chris Nelmes, Centre Director at The Boulevard, stated: “There has by no means been a extra thrilling time to go to the Armagh City, Banbridge and Craigavon Borough Council space. The arrival of Game of Thrones final yr has created a standout attraction that speaks to native and international visitors.  The Boulevard is Northern Ireland’s solely designer outlet so for purchasing fanatics, it’s actually the place to be. And the council space is legendary for its apple orchards, museums, galleries, dwelling historical past excursions and heritage, and inexperienced areas to discover, so there actually is one thing for everybody.

 “With the Park n Ride facility for Game of Thrones stationed at The Boulevard, we’ve been seeing and listening to good issues from visitors by way of the range on provide  – there actually is one thing for the entire household to do right here regionally –  and so we got here up with the novel concept of working in collaboration to pool assets, creativity, skillsets, community and exit with a robust tourism campaign of our personal that equally helps and reinforces the wonderful work being accomplished by Tourism Northern Ireland in selling the area to home visitors north and south of the border.”

 

 

The submit ‘One Epic Adventure’ campaign launches to target domestic, international and cross border visitors appeared first on Travel Daily.

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