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The submit Singapore Tourism Board launches “Made in Singapore” global campaign appeared first on TD (Travel Daily Media) Travel Daily Media.

 The newest built-in campaign highlights how the atypical is made extraordinary, by way of a wealthy tapestry of distinctive and sudden experiences made doable solely in Singapore.

The Singapore Tourism Board (STB) has unveiled its newest global campaign, “Made in Singapore,” (MIS) geared toward inspiring travellers to decide on Singapore as their subsequent journey vacation spot. The campaign places a recent spin on the Passion Made Possible vacation spot model, spotlighting quintessentially Singaporean experiences, from iconic points of interest to hidden gems, all of that are deeply rooted in the distinctive passions that characterize Singapore’s id.

Speaking on the most recent campaign, GB Srithar, Regional Director – India, Middle East, South Asia & Africa, Singapore Tourism Board stated, “Indian travellers are more and more looking for to attach deeply with a journey vacation spot by venturing into off-the-beaten-path, less-explored, and beforehand unimagined experiences. This new campaign goals to resonate with these discerning Indian travellers, by highlighting how the atypical is made extraordinary in Singapore by way of the wealthy tapestry of distinctive and distinctly Singaporean experiences. ‘Made in Singapore’ a testomony to how a vacation spot like ours makes doable a journey expertise stuffed with a renewed sense of surprise and limitless prospects.”

Kenneth Lim, Assistant Chief Executive (Marketing Group), Singapore Tourism Board, stated, “The Made in Singapore campaign is anchored on our Passion Made Possible vacation spot model, which embodies the Singapore spirit of fulfilling particular person passions and creating new prospects. Through this newest campaign, we want to reinforce Singapore as a vacation spot that turns creativeness into actuality. Our objective is to showcase how on a regular basis atypical moments are made extraordinary and unforgettable, skilled solely in Singapore – to encourage journey right here.”

Buoyed by sturdy fundamentals that make Singapore a horny leisure and enterprise vacation spot, the nation’s tourism sector is poised for sturdy development. However, competitors amongst locations continues to accentuate, together with adjustments in journey behaviour. A examine performed in Nov 2021 with over 3,000 respondents throughout 10 abroad markets discovered that over 60% of persons are in search of extra purposeful journey, and near 80% of these planning for purposeful journey are in search of locations that encourage them.  The MIS campaign subsequently goals to maintain Singapore prime of thoughts and join throughout totally different travellers by showcasing the nation’s key attributes: an inspiring City in Nature vacation spot that isn’t solely vibrant and cosmopolitan, but in addition rooted in sturdy multicultural heritage.

To construct emotional affinity and encourage journey to Singapore, the campaign adopts a bolder and playful method to convey the spirit of MIS: the place a twist on the acquainted creates a journey expertise stuffed with surprise. From forest bathing on the sudden setting of Jewel Changi Airport’s Rain Vortex, to working up a sweat eating at Lau Pa Sat hawker centre, and witnessing a vibrant “air present” on the all-new Mandai Bird Paradise, Singapore turns creativeness into actual and provoking experiences for travellers.

The newest additions to Singapore’s vacation spot choices additionally mirror this quirky spirit. Imagine this: at Sentosa’s The Palawan @ Sentosa by Shangri-La Group, the beachside life-style takes an exhilarating flip with modern beachside leisure, together with electrical go-karts, a floating aqua park, mini-golf, seashore golf equipment, and delectable meals vehicles. At PLUME, the newly minted cocktail bar at Pan Pacific Singapore, visitors can savour recent flavours impressed by native birds, providing a singular twist to the standard cocktail expertise. And for these looking for a one-of-a-kind culinary journey, Lou Shang, a hidden gem of a café, serves fusion dishes impressed by beloved native favourites, including an thrilling twist to acquainted flavours. (Refer to Annex A for brand spanking new, modern experiences that travellers can stay up for in Singapore.)

MIS replaces STB’s SingapoReimagine worldwide restoration campaign launched in November 2020 to rekindle ardour for journey in Singapore.

 

The submit Singapore Tourism Board launches “Made in Singapore” global campaign appeared first on Travel Daily Media.

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